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Why Choose Designer Bedding

By Ocha Nix


When you buy designer bedding, are you getting more value for your money? Many will say a most defiantly 'yes' while others will say 'not necessarily.' So how do you know what determines quality sheets and bedding?

Many manufacturers will tout thread-count as the determining factor in choosing bed sheets. Though others will say the 'quality' of the fibers and not the count are more important to the comfort and durability of the sheets.

Take for example the popular jersey type and flannel sheets and those made from linen. Sheets of this type have a low thread-count yet their softness is what makes them so popular. It is true that in general higher thread-count sheets and bedding are softer, but as you can see from this example, it is not always the determining factor in selecting sheets and bedding.

Some will choose less expensive bedding for budget reasons, while others will choose to have the 'designer' sheets, comforters and bedding. Therefore, why do we choose designer bedding over the bargain brands?

Simply said in one word, marketing. Manufacturers as well as designers know that if the word 'designer' is associated with any product, it will have a higher marketable value. Couple this with the designers name and you have a product that is automatically (in most cases) associated with high value among many consumers.

Therefore I suggest when you are selecting sheets and bedding, look for a combination of these factors. First, find a product that you like the way it looks. Then you can do the 'feel test' to see if the softness is what you are searching for. Read the labels and compare the thread-count, material and cost to determine if the value.

In the end, you have to be happy with your selection and that is where the true value lies.

About the Author:

Ocha has been in sales and sales management for over 23 years. He was among the top 5% in sales while working in electronic distribution as account manager for a national distributor. He was responsible for one of the companys top accounts, a world wide OEM.

He has as received several awards for exceeding expectations and goals. He also served as Area Sales Manager where he excelled in setting record sales. http://www.ochashomeshop.com




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